Product Collateral Design

Taraz Technologies is a leading manufacturer of power electronics equipment in Pakistan, with customers in more than 28 countries across 6 continents.

ClientTaraz TechnologiesYear2020-2022ServicesPrint DesignShare:
01

The Challenge

In an effort to launch new product range aimed at international market, the company required design collateral that reflects the promise of quality and sophistication in the products.

02

Solution

A standardized format was finalized for all the products in the lineup, and a hierarchical content skeleton was provided for easy integration to the client. Based on that format, the collateral was designed with key brand colours and 3D renders of the products in the mix, resulting in an aesthetically pleasing and minimal design.