Design

Creating Riveting Designs To Help You Stand Out

Design is the most effective form of communication, and our work is optimized to create brand awareness, strengthen your community’s loyalty and generate higher revenues. All our projects are directed by the end-users; everything that we craft is crafted with a particular focus on functionality and consistent meaningful experiences.

We utilize industry-standard practices to research and strategize every project before proceeding to the design to ensure that quantifiable business goals are aligned with the solutions. Throughout our process, usability heuristics and accessibility are a key driving factor in many design choices. This empathetic approach is why our projects cut through the clutter of marketing noise and deliver your message. We generally design:

Visual Brand Identity
Branding Collateral
Marketing Collateral
UX/UI Design
Social Media Designs
Copywriting
Motion Design
And more!

Process

Discovery

Once a project is onboarded, a kick-off meeting is scheduled with the project stakeholders for a better understanding of the project’s specifics. Depending on the project, the discovery may be complemented with further interviews, questionnaires, market research, competitive analysis, user surveys or in-depth audits when applicable. A brief is drafted and approved at the end of this stage.

Copy

When required, our copywriters will work closely with you to draft a message that is clear, concise and compelling. Your content is going to be the first thing users see before they come to a purchase decision 53% of the time, we make sure it represents you well.

Visualization

Solutions are visualized and options explored. This stage involves moodboards, storyboards, styleframes, prototypes and design concepts where applicable. The visual direction is reviewed, refined and agreed on before moving onto the full execution.

Once the design direction is signed-off, we produce a full range of deliverables. This phase is going to be unique to every project; brand collateral, marketing material, social campaigns or animated explainers – regardless of the form, every project is passed through stringent quality assurance to ensure that your story is told without flaws.

Design Frequently Asked Questions

Can you cater to small order projects? (like a few posters)

While our preference is to have a long term relationship with our clients, we take on individual small order projects if we have the capacity to. Furthermore, our agency can be hired at a retainer to outsource or supplement your in-house design team.

Do you offer print design?

Print design is a part of our services, however, the actual printing of the collateral is not offered.

What items are included in a brand/branding solution?

Our visual brand identity solution typically covers logo design, colours, typography, corporate stationery, on-brand graphics, motion design, website design and marketing collateral (brochures, posters etc).

How often and where do we keep in touch?

The combination of Slack and Google Meet has proven to be a trustworthy and reliable mode of communication to us, and we usually stick to it. However, we are open to other tools as our priority is to have an open communication flow regardless of the platform.

We usually check in bi-weekly for asynchronous progress updates, addressing queries or updating timelines. Typically, results are shared and reviews are done via presentations and a Google Meet. For social media marketing clients, we are available all weekdays and content is shared frequently, ordinarily a few days before it is scheduled.

For the most part, we prefer to keep our communication asynchronous – saving everyone a lot of time.

What are your payment methods?

Clients based in Pakistan can pay invoices via Inter-Bank Funds Transfer (IBFT) to our firm’s accounts.

International clients can pay invoices via Credit/Debit Card through Payoneer invoice payment services.